Poundbury is an urban extension to the Dorset county town of Dorchester. Poundbury is built on Duchy of Cornwall land, in accordance with the principles of architecture and urban planning as advocated by HRH The Prince of Wales in his book ‘A Vision of Britain’. Poundbury is an integrated rather than zoned development, consciously designed to challenge a number of the town planning trends and policies of the 20th century; isolated housing estates and shopping centres far from places of work and leisure, forcing ever greater reliance on the car.